Founded in Santa Fe, New Mexico, First Crop has established itself as a plant wellness company with deep roots in the region's rich cannabis heritage. Focusing on the natural benefits of plant-based ingredients, First Crop bridges ancient practices with modern approaches to wellness.
First Crop launched in April 2023, bringing their wellness-focused cannabis products to New Mexico's market. The brand's philosophy centers around the founder's belief that "everything matters" - a commitment to mindful consideration of each aspect of their supply chain, from ingredient sourcing to environmental impact.
First Crop specializes in wellness gummies that harness the therapeutic potential of THC when paired with other botanicals and active ingredients. Their product line addresses four key wellness areas:
What sets First Crop apart is their focus on "getting well and staying well" rather than positioning cannabis solely as a recreational product. They emphasize organic, low-intervention, sustainable practices across their entire production process.
Despite being a small team of just three people, First Crop has found ways to maximize their efficiency and impact in the New Mexico cannabis market. They've built strong relationships with dispensaries of all sizes, from larger operations to mom-and-pop shops, bringing their wellness vision to diverse communities.
Before implementing SparkPlug, First Crop faced challenges maintaining momentum after initial product placement in dispensaries. With the crowded gummies market, they needed a way to keep their products top-of-mind for budtenders without requiring constant in-person visits.
SparkPlug provided the solution, offering multiple digital touchpoints with budtenders and creating incentives that benefit both First Crop and retail staff.
First Crop uses SparkPlug's incentive-based programs to acknowledge and reward budtenders for their sales efforts. This approach aligns with their values of sustainability and giving back.
For a small team like First Crop, SparkPlug's efficiency has been transformative. The platform not only streamlines their own operations but also creates value for their dispensary partners.
SparkPlug's tracking capabilities allow First Crop to monitor inventory, analyze product performance, and anticipate reorder timing for dispensaries. This data visibility helps them provide proactive service to their retail partners.
The Events feature has become a cornerstone of First Crop's promotional strategy, allowing them to create standardized events like "Wellness Week" and "First Crop Friday." These regular promotions build anticipation and recognition among budtenders.
Perhaps the most valuable aspect of First Crop's SparkPlug experience has been the human touch - the support and strategic guidance from the SparkPlug team itself.
For small brands like First Crop, the SparkPlug team acts as an extension of their own marketing and strategy teams, providing industry insights and best practices.
First Crop's success story demonstrates that SparkPlug isn't just for large cannabis brands - it's a platform that delivers particular value to smaller teams by maximizing their reach and efficiency.
Through their partnership with SparkPlug, First Crop has been able to extend their mission of wellness, sustainability, and meaningful connection throughout New Mexico's cannabis retail landscape, proving that when it comes to making an impact in this growing industry, everything truly does matter.