Course Case Study
Groove got a 4.8 out of 5 from the floor
Solventless live rosin is a harder story to tell than distillate. So Groove put its Live Rosin Vapes in front of Montana budtenders, rewarded them with a Groove Accessory Bundle, and watched the crew learn it cold.
Montana 16 locations May–Jul 2026
4.8/5
average likelihood to recommend Groove
73%
completed the Course at the retailer that ran it
98%
explained why live rosin is higher quality
16
step Course, rewarded with a product bundle
01 · The goal
Get budtenders fluent in solventless live rosin
Groove Live Rosin Vapes are made with ice, water, heat, and pressure only, no solvents, from fresh-frozen cannabis. The result is closer to the plant than distillate, and it costs more. That price gap is exactly what a budtender has to be ready to explain.
Distillate is the default recommendation. To move live rosin, Groove needed staff who understood what solventless means, why it is worth the premium, and who it is for, and felt confident saying so out loud.
02 · The program
A 16-step Course on SparkPlug, rewarded with a Groove product bundle
Groove built a short in-app Course, from learning objectives through a knowledge check, and pushed it to budtenders across 16 Montana locations. Budtenders who finished earned a Groove Accessory Bundle. The Course is still published, so every new hire who joins can take it, and the numbers keep climbing.
Groove Live Rosin Vapes
Course 4
Intro
Live Rosin Vapes
What makes Groove Live Rosin different?
•Made with ice, water, heat, and pressure only, 100% solventless
•Uses fresh frozen cannabis, preserving peak cannabinoid profiles
•Delivers flavor forward, terpene rich hits
•Effects are closer to flower than distillate
Key facts
5. What makes solventless live rosin vape oil different from distillate or BHO vape oil? *
It is more diluted
It is processed with a solvent
Made from fresh flash-frozen cannabis, delivering a true to the plant experience
It is enhanced with added flavor to alter the taste
Knowledge check
95%
Budtenders left genuinely convinced
95% rated Groove a 4 or 5 out of 5, and 95% could correctly explain what makes solventless different, the kind of confidence that carries onto the sales floor.
03 · The outcome
Budtenders left the Course ready to sell it
"How likely are you to recommend Groove Live Rosin?"
95% of budtenders rated Groove a 4 or 5 out of 5.
95%
correctly defined what makes solventless different
98%
explained why live rosin is higher quality
38
completions across the crew
16
Montana locations reached
The crew can now explain, in their own words, exactly why solventless live rosin is worth the premium, and they earned a Groove bundle doing it.
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