A new kind of vape only sells when the person behind the counter can explain it. So Blazrz put Liquid Diamonds in front of Michigan budtenders, and paid out a very on-brand reward for learning it.
Blazrz was rolling out AIO Liquid Diamond vapes, a BHO extraction that keeps more of the plant's original cannabinoid profile than standard distillate. It's a genuinely better product. The catch: someone behind the counter has to be able to explain why.
Distillate is the default recommendation. To move Liquid Diamonds, Blazrz needed staff who understood what they are, who they're for, and why they stand out, and felt confident saying so out loud.
Blazrz built a short in-app Course (three quick lessons and a four-question check) and pushed it to 455 budtenders across 11 Michigan retailers. The hook: complete it and claim $7.10, a reward amount chosen as a nod to cannabis culture. It's the kind of detail that gets a shift talking.
Blazrz Liquid Diamond (BHO) vapes deliver a more complete cannabis experience than standard distillate, for shoppers who want potency plus a fuller effect.
Liquid diamonds start with THCa isolated from BHO, then melted into a finished oil that keeps the plant's cannabinoid profile intact.
Customers who want strong effects, smoother flavor without the burn, and a more balanced experience than THC-only distillate.
BHO extraction is more selective, targeting cannabinoids with less degradation, so it performs more like the plant.
Setting the payout at $7.10 turned the incentive into a piece of brand voice. Budtenders got the joke instantly, and the full $750 budget was claimed in under 24 hours, a clear sign they were hungry to learn it.
110 budtenders can now explain, in their own words, exactly why Liquid Diamonds are different.