Case Studies

23 Jul 2026

Blazrz Course Case Study

Image of Isabel Carter

Isabel Carter

Blazrz
on SparkPlug
     Course Case Study

Blazrz turned a 4-question Course into counter-ready confidence

A new kind of vape only sells when the person behind the counter can explain it. So Blazrz put Liquid Diamonds in front of Michigan budtenders, and paid out a very on-brand reward for learning it.

Michigan 11 retailers Apr–May 2026
Blazrz AIO vape
$7.10
reward per budtender, a wink to 710
110
budtenders completed the knowledge check
4.5/5
average confidence to recommend
100%
nailed how Liquid Diamonds are made
01 · The goal

Get budtenders fluent in Liquid Diamonds

Blazrz was rolling out AIO Liquid Diamond vapes, a BHO extraction that keeps more of the plant's original cannabinoid profile than standard distillate. It's a genuinely better product. The catch: someone behind the counter has to be able to explain why.

Distillate is the default recommendation. To move Liquid Diamonds, Blazrz needed staff who understood what they are, who they're for, and why they stand out, and felt confident saying so out loud.

02 · The program

A five-minute Course on SparkPlug, with a reward worth talking about

Blazrz built a short in-app Course (three quick lessons and a four-question check) and pushed it to 455 budtenders across 11 Michigan retailers. The hook: complete it and claim $7.10, a reward amount chosen as a nod to cannabis culture. It's the kind of detail that gets a shift talking.

Blazrz AIO Vapes: Why Liquid Diamonds?

Blazrz Liquid Diamond (BHO) vapes deliver a more complete cannabis experience than standard distillate, for shoppers who want potency plus a fuller effect.

Blazrz AIO vape
Intro lesson
What it is

Liquid diamonds start with THCa isolated from BHO, then melted into a finished oil that keeps the plant's cannabinoid profile intact.

Who it's for

Customers who want strong effects, smoother flavor without the burn, and a more balanced experience than THC-only distillate.

Why it stands out

BHO extraction is more selective, targeting cannabinoids with less degradation, so it performs more like the plant.

Previous
Next
Key facts
1. What best describes how Blazrz Liquid Diamond vapes are made? *
THCa isolated from BHO is melted into finished oil
Ethanol extraction removes everything and leaves only THC
They are made only from flavor additives
2. Which benefits are associated with Liquid Diamond vapes? *
More complete cannabinoid profile
Less degradation during processing
Previous
Complete
Knowledge check
$7.10
A reward that doubled as a message

Setting the payout at $7.10 turned the incentive into a piece of brand voice. Budtenders got the joke instantly, and the full $750 budget was claimed in under 24 hours, a clear sign they were hungry to learn it.

03 · The outcome

Budtenders left the Course ready to sell it

"How confident do you feel recommending Blazrz AIO Vapes?"
Very (5)
 
71%
4
 
18%
1–3
 
11%
89% of budtenders finished feeling confident or very confident.
100%
correctly identified how Liquid Diamonds are made
96%
selected both correct product benefits
100%
matched the product to the right shopper
30
store locations reached across the state

110 budtenders can now explain, in their own words, exactly why Liquid Diamonds are different.

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