Drive More Sales

The Incentive Platform Frontline Teams Actually Use

SparkPlug's built-in incentive engine that turns everyday sales goals into friendly competition. Whether you're running a brand-sponsored contest, rewarding individual commissions, or rallying your whole team around a target, Sparks gives you the tools to motivate your frontline, automate the heavy lifting, and see exactly what's working — all in one place.

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Ultimate Incentive Machine

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Built to motivate

Run incentives your team actually gets excited about.

Sparks make it easy to launch contests, commissions, and goals that drive real sales behavior — for any product, any employee, any location.

  • Three incentive formats — Leaderboard contests, individual commissions, or team-wide goals.
  • Brand-sponsored or store-created — Accept Sparks from vendor partners or build your own in minutes.
  • Tailored to your goals — Set reward amounts, duration, and target products around the metrics that matter.

Automated end-to-end

Set it up once. SparkPlug handles the rest.

From tracking to payouts, everything runs automatically. No spreadsheets, no manual calculations, no chasing down rewards.

  • POS-connected tracking — Standings update in real time straight from your point-of-sale.
  • Automated SMS updates — Employees get standings and alerts by text. No app needed.
  • Instant payouts, your way — Venmo, ACH, Visa gift card, or non-cash prizes. No admin bottleneck.
Automated Rewards
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Visible results

See exactly what's working — and what's not.

Real-time visibility into every Spark's performance so you can double down on what drives revenue and cut what doesn't.

  • Live leaderboards — Track top performers by location, product, or time period.
  • Sales lift reporting — Prove ROI by SKU, category, or brand for every campaign.
  • Participation insights — See who's engaged and coach the rest before the contest ends.

Pivot quickly

Know what's working before it's too late.

Real-time sales comparisons give you the insight to double down on winning Sparks and cut the ones that aren't pulling their weight — without waiting until the campaign is over.

  • Side-by-side comparisons — Compare performance across Sparks, products, or locations.
  • In-flight adjustments — Spot an underperforming Spark and tweak it before the window closes.
  • Historical benchmarks — See how current campaigns stack up against past ones.
Market Champions