Sparkplug was founded with one goal in mind—to catapult brands & retail businesses into the future by professionalizing and modernizing the way they work.
Brick & mortar retail isn’t dying, it’s just changing. The future of retail is personalized and interactive.
And at its core, it is human. The sales associates working the frontlines of your business have powerful influence over customers' in-store experience and what they purchase.
SparkPlug⚡️gives you the tools to harness that influence and motivate the behaviors that drive revenue and make every retail experience worth a trip to the store.
Based in Boulder, Colorado, we’re a team of entrepreneurs, behavioral economists, data scientists, market researchers, brand builders and retail experts.
We’re obsessed with building tools that make people’s lives easier and their businesses more successful. We are leveraging the principles and best practices of decision-science, behavioral-economics, and organizational theory to create powerful, new technologies.
From Harvard to hedge funds, we’ve seen it all, and we’re here to help the retail leaders of tomorrow succeed today.