SparkPlug was founded with one goal in mind- to realign the incentives of brick-and-mortar commerce to make everyone earn like an owner.
Brick & mortar retail and restaurants are in the midst of a once-in-a-generation renaissance. The future of retail is personalized, interactive, experiential, and - at its core - human.
Today more than ever, the sales associates and servers working the frontlines of your business have massive influence over customers' in-store experiences and purchasing decisions.
SparkPlug’s ⚡️ first-of-its-kind platform gives frontline workers the ability to earn like owners by rewarding them with cash for every sale they make -- while giving business owners the tools to harness that influence to drive revenue and motivate employees to make every retail experience worth a trip to the store.
Our Company
Who We Are
We're a team of entrepreneurs, behavioral economists, data scientists, market researchers, brand builders, and retail obsessives based in San Francisco and spread across the country.
We built SparkPlug because we believed the people closest to the customer deserved better tools. And that businesses that invest in those people don't just do the right thing, they perform better. We've seen that play out across thousands of locations and millions of transactions, and it's what keeps us focused on the work.
We're obsessed with building technology that makes people's lives genuinely better while making businesses more successful. We bring together behavioral science, organizational theory, and real retail experience to build products that work on the floor, not just in a boardroom.
From Harvard to hedge funds, we’ve seen it all, and we’re here to help the retail and restaurant employees and owners of tomorrow succeed today.