SparkPlug was founded with one goal in mind- to realign the incentives of brick-and-mortar commerce to make everyone earn like an owner.
Brick & mortar retail and restaurants are in the midst of a once-in-a-generation renaissance. The future of retail is personalized, interactive, experiential, and - at its core - human.
Today more than ever, the sales associates and servers working the frontlines of your business have massive influence over customers' in-store experiences and purchasing decisions.
SparkPlug’s ⚡️ first-of-its-kind platform gives frontline workers the ability to earn like owners by rewarding them with cash for every sale they make -- while giving business owners the tools to harness that influence to drive revenue and motivate employees to make every retail experience worth a trip to the store.
Our Company
Who We Are
Based in San Francisco, we’re a team of entrepreneurs, behavioral economists, data scientists, market researchers, brand builders and retail experts.
We’re obsessed with building tools that make people’s lives better while simultaneously making businesses more successful -- which we believe is the most sustainable way to make positive economic change. We are leveraging the principles and best practices of decision-science, behavioral-economics, and organizational theory to create powerful, new technologies.
From Harvard to hedge funds, we’ve seen it all, and we’re here to help the retail and restaurant employees and owners of tomorrow succeed today.
Team Culture
Ready to do the work of your life? This is your chance. You're going to need a big smile, a small ego, and a bucketload of curiosity and drive. It all starts here.
Based in San Francisco, we’re a team of entrepreneurs, behavioral economists, data scientists, market researchers, brand builders and retail experts.
We’re obsessed with building tools that make people’s lives better while simultaneously making businesses more successful -- which we believe is the most sustainable way to make positive economic change. We are leveraging the principles and best practices of decision-science, behavioral-economics, and organizational theory to create powerful, new technologies.
From Harvard to hedge funds, we’ve seen it all, and we’re here to help the retail and restaurant employees and owners of tomorrow succeed today.
Write something about work life balance and how we as a company are full remote?
Write something about our company culture?
Working in different states
Working in different time zones
SparkPlug's Core Values
01
Stay balanced
02
Honor diverse perspectives
03
Own your work
04
Be the teammate you want
05
Build to last
06
Act with integrity
Meet the Team
Leadership
Andrew Duffy
CEO & SparkPlug Founder
Jake Levin
COO & SparkPlug Founder
Alex Friedman
CEO & SparkPlug Founder
Phil McDonald
COO & SparkPlug Founder
Andrew Duffy
CEO & SparkPlug Founder
The Team
Nick Hinzmann
Revenue Operations Manager
Isabel Carter
COO & SparkPlug Founder
Kyle Forsdick
Sr. Brand Designer
Name
Position Title
Andrew Duffy
CEO & SparkPlug Founder
Behavioral science nerd turned finance nerd turned startup nerd.
Jake Levin
COO & SparkPlug Founder
Went from influencing policy to influencing purchases at the point of sale. Obsessed with building products so good you can't help but use them.
Alex Friedman
CEO & SparkPlug Founder
Behavioral science nerd turned finance nerd turned startup nerd.
Phil McDonald
COO & SparkPlug Founder
Went from influencing policy to influencing purchases at the point of sale. Obsessed with building products so good you can't help but use them.
Nick Hinzmann
Revenue Operations Manager
SparkPlug envisions a future where easy-to-use technology makes brick and mortar commerce more efficient and equitable. By connecting a network of engaged vendors, sellers, and salespeople to share information, share resources, and coordinate around shared goals, we make every player in the supply chain an owner -- meaning they have both the power to directly impact commercial outcomes.
Isabel Carter
COO & SparkPlug Founder
Went from influencing policy to influencing purchases at the point of sale. Obsessed with building products so good you can't help but use them.
Andrew Duffy
CEO & SparkPlug Founder
Behavioral science nerd turned finance nerd turned startup nerd.
Kyle Forsdick
Sr. Brand Designer
SparkPlug envisions a future where easy-to-use technology makes brick and mortar commerce more efficient and equitable. By connecting a network of engaged vendors, sellers, and salespeople to share information, share resources, and coordinate around shared goals, we make every player in the supply chain an owner -- meaning they have both the power to directly impact commercial outcomes.
Name
Position Title
SparkPlug envisions a future where easy-to-use technology makes brick and mortar commerce more efficient and equitable. By connecting a network of engaged vendors, sellers, and salespeople to share information, share resources, and coordinate around shared goals, we make every player in the supply chain an owner -- meaning they have both the power to directly impact commercial outcomes.