SparkPlug Market Report
What's in the Bag in Massachusetts
Category trends, basket habits, and where budtenders can make the biggest difference. Built from SparkPlug-connected dispensaries across the state.
Sample size
130+ retailers
5.4M transactions
Tap a category to see its numbers
Category Performance
Three Ways to Rank Massachusetts
Dollars, reach, and spend tell different stories. Switch views to see which categories win on each.
| # | Category | Share of sales | vs last year |
|---|
Only on SparkPlug
The Basket View
Out of every 100 Massachusetts baskets, how many include each category, and what's it worth when it's there? Every empty square is a recommendation waiting to happen.
100 Massachusetts baskets
Includes it
Left without it
Three Things to Know
Get Into More Baskets
Turn Massachusetts Budtenders Into Your Best Channel
Courses get budtenders product-ready, Sparks give them a reason to recommend you, and Analytics show you exactly what moved.