on 
Course Case Study
281 budtenders reviewed retrovision, and settled a packaging question
The retrovision 2g runs on THCv, a cannabinoid most shoppers have never heard of. Instead of guessing how to talk about it, turn asked the people who sell it every day.
California 34 retailers May–Jul 2026
83%
more likely to buy if THCv is on the packaging
74%
very interested in THCv products
281
detailed product reviews collected
63
California locations reached
01 · The goal
Find out whether to lead with THCv
THCv is what makes the retrovision 2g feel different. It is associated with energy, focus, and clarity rather than the heaviness shoppers expect from a vape. It is also unfamiliar, which makes it a risk to put on the front of a box.
turn wanted a real read before committing. Budtenders sit closest to the customer, they hear the questions and the objections, and many had already tried the product themselves. So turn built a Course that asked instead of taught.
02 · The program
A 16-question feedback Course, rewarded with a limited edition tee
The Course walked budtenders through what they knew about THCv, how the product actually felt, when and why they used it, whether they would buy it again, and which message landed. It went out to budtenders across 34 California retailers. Everyone who finished earned a limited edition retrovision tee.
retrovision // 2g
What the Course asked
•What do you know about THCv?
•How did the experience compare to other vapes?
•Would you purchase it again?
•Would highlighting THCv on packaging change that?
•Name this product's vibe in one phrase
The questions
83%
A packaging decision, answered by the floor
83% of budtenders said they would be more likely to buy retrovision if THCv were called out on the packaging. Only 4% said it would not matter to them. A design debate became a settled question, backed by 281 people who sell the category daily.
03 · The outcome
Real product intelligence, not just completions
"Knowing THCv is linked to energy, focus, and clarity, how interested are you?"
93% were interested once they understood what THCv does.
281
had already recommended it to someone else
92%
already familiar with THCv going in
90
had bought the 2g more than once
34
retailers represented in the panel
In their words
Asked to name the product's vibe in one phrase, budtenders converged on the same idea:
Energetic Functional Energizing Productive Clear headed focus
turn ran a Course and came away with a packaging answer, a messaging direction, and 281 budtenders who already recommend the product.
Course activation powered by
retrovision 2g Feedback · California · 2026
