Boost Brand Influence
Create Frontline Brand Advocates
There are countless missed opportunities when your brand is not top-of-mind for retail employees. With SparkPlug, motivate frontline teams to educate and recommend your products to customers.
Automate the entire process of incentives with a direct integration with retailer POS. Keep teams excited with text notifications and reward payouts on autopilot.
Launch Incentive Contests
SparkPlug allows you to quickly launch incentive contests for frontline teams. Customize based on brand goals and sit back while every aspect runs on autopilot.
Real-Time Analytics & ROI Reports
Showcase ROI and sales lift to your internal stakeholders. Prove how successful incentives have been to brand results, often exceeding other marketing efforts.
Frontline Brand Training
Motivate frontline teams to learn more about your products. You can attach a course and custom brand education to any incentive campaigns.
Incentives
Gain Frontline Brand Influence
SparkPlug is the easiest way for you to get frontline teams talking about your brand. With incentives across multiple retailers and locations, you can gain the power of hundreds of brand advocates directly at the point of purchase.
Sales Lift
Increase Sell-Through
The best way to maintain profit is to boost sales without having to discount. With SparkPlug, the impact of frontline teams sharing your product with customers has a direct lift on your sales volume and keeps more of your bottom line. This goes beyond the initial purchase, making new customers for life.
Analytics
Measure ROI by Retail Location
See brand analytics filtered by retail location, date, and product. Showcase incentive ROI to key internal stakeholders.
View which salespeople are performing best for your brand incentives and give them a high-five next time you visit the store. Brand ambassadors activated.
Automation
Launch Automated Custom Brand Contests
Tailor incentive contests to your brand goals. Choose from commission, leaderboard, or goal. Set a motivating reward and submit the incentive campaign to partnered retailers. Then sit back and watch as SparkPlug automates every step of the contest, from product sales tracking per employee to automatic reward payouts via text message.
Training
Brand Training with Incentives
It's a marketing dream to be able to educate customers on product benefits and differentiators. Activate a team of frontline brand advocates armed with training from interactive courses ties to your incentive campaigns. Select from required or optional training for any of your incentive campaigns.
Marketing Leaders
Love SparkPlug
Marketing leaders and their teams are amazed by how seamless and effective it is to run incentive programs on SparkPlug. The results speak for themselves:
“We have thoroughly enjoyed using SparkPlug! I enjoy that the employees are easily able to check where they're at in the standings. It is also a good way to increase upselling in a natural way.”
— AJ Hunt
Area Director, The Peak
“I really like how I can track my progress during the incentive period. As I become closer to a milestone I think more about the benefits of the product and how it might appeal to my customers!”
— Frontline Employee
“SparkPlug has proven to be an effective tool in managing incentives. Our employees love the tracking and who doesn't love being rewarded! Incentives are a great way to grow the business and SparkPlug makes it easy.”
— Denise De Nardi
Chief Sales Officer, Native Roots
“SparkPlug has been an extremely motivating platform for me as a salesman! it has helped me afford gifts for Christmas with the extra rewards and makes work a bit more fun!”
— Frontline Employee
Frequently Asked Questions
Does SparkPlug have tools for any type of business?
Yes, SparkPlug can work across any type of retailer or restaurant. Simply connect to your point of sale and you can automate incentive campaigns with the SparkPlug platform.
What are Sparks?
Sparks are the term for incentive campaigns running on SparkPlug. Any brand, manager, or operator can create a Spark and approve pending Sparks.
How do businesses work with vendors for incentives?
Vendors and brands can easily submit draft incentives to partnered retailers and businesses. Once the manager or admin at the location approves the campaign, it can start running immediately. Employees at the location can participate in any available incentives.
How do incentives work?
Incentives are easy to manage from a centralized dash board on SparkPlug. Employee performance in active incentives are automatically tracked in real-time. Available contests and reward payouts are sent on autopilot to employees via text messages.
How does SparkPlug compare to other incentive software providers?
SparkPlug is unique in 3 ways:
1. Everything is automated vs the manual method of other platforms.
2. Employees constantly mention how seamless it is for them to participate in incentives and claim their rewards.
3. Our customer support is unmatched. Everyone from employees to operators are answered quickly and rave about our customer support team.
What kind of resources does SparkPlug provide businesses?
SparkPlug works closely with each business to onboard, launch campaigns, and report on ROI. Our customer support team is actively involved in making sure every customer has success with the SparkPlug platform.