In a digital world, keeping your frontline retail sales staff connected and engaged can seriously pay off. Here’s how to do it.
Specialty retailers who are thriving see their employees as talent. These sales floor personnel are experts on products, guiding consumers in their purchases, ensuring a positive customer experience and, ultimately, encouraging higher spend. For consumers shopping for specialty products, retail sales employees are trusted advisors. So give your employees the tools they need to own the sale.
Investing in the development and education of your frontline can have serious upsides. Not only does it reduce turnover, but it can also boost sales and lead to better customer buying experiences - all things brick and mortar retailers need in an increasingly digital age.
In this guide, you will find 5 easy tactics for engaging your frontline to increase engagement, drive sales and delight customers.