Brand Guide to Boosting Sales with Retail Incentives
From cash commissions to leaderboards, incentivizing frontline retail employees to sell specialty products is a surefire way to drive sales and boost your brand.
For a consumer brand in retail channels, getting your product on the shelf isn’t enough. In an increasingly digital world, customers turn to retail for expertise and a personal buying experience.
Leading specialty brands are capitalizing on this opportunity to engage, motivate and support the retail sales staff, driving sales and brand awareness.
In this comprehensive guide, we dive into:
- Various methods and tools for directly communicating and incentivizing the sales floor
- When each tool makes the most sense - from moving slow selling products to introducing new ones
- The key aspects of each method to consider to boost sales velocity and brand loyalty