How DTC Brands Can Maintain Brand Reputation as They Transition Into a Traditional Retail Model
A key concern for any DTC business moving in-store is customer experience, specifically related to how customers perceive and interact with a brand. They need to learn from the data, and focus on added value at every step of the customer journeyRead
Allbirds and Warby Parker's Losses are Widening -- Here's How They Plan to Recover
What's in store for DTC retail? After a rough week for many brands reporting their quarterly earnings, SparkPlug's CEO and Co-founder, Andrew Duffy sat down with Daniel Parisi at Glossy to share his insights on the future of DTC.Read
New Wave of Union Activity Hits Our Market. Is More Coming?
After a national wave of unionization amongst chains like Starbucks, Trader Joe's, Amazon, and more, Andrew Duffy, SparkPlug CEO and co-founder, sat down with The Business Journals to provide insight on the potential effects unions pose to both businesses and workers.Read