30 Oct 2023

The Cannabis Brand's Guide to Holiday Incentives

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Isabel Carter

The holiday season is a time of giving, and cannabis brands are no exception. In this article, we'll delve into some of the most compelling holiday promotions offered by cannabis brands in 2022. Additionally, we'll explore key statistics from the 2022 holiday season to highlight the industry's success during this period and help prepare you for Holiday season 2023.

Green Wednesday: A Pinnacle of Cannabis Sales

According to Leafly, one of the most significant days in the cannabis industry is Green Wednesday, which falls within the holiday season. In 2021 Green Wednesday set a remarkable precedent with a whopping 72% surge in sales compared to an average day in November.  This trend was highly anticipated to continue into 2022, as cannabis enthusiasts eagerly awaited this annual event.

Budtender Incentives: A Show of Appreciation

Cannabis brands have extended their holiday spirit to their budtenders by offering a diverse array of incentives. These incentives are designed to reward and motivate the staff who play a vital role in guiding and assisting customers. Popular incentives include bonuses based on sales performance, paid time off, and gift cards.

These incentives not only recognize the dedication of budtenders but also incentivize them to excel in their roles, ensuring exceptional customer experiences during the holiday season.

Strategies for Elevating Incentives in 2023

As we look forward to the 2023 holiday season, cannabis brands have the opportunity to take their employee incentives offerings to the next level. The following strategies can help elevate your brand's efforts to attract and retain top talent:

  1. Personalized Rewards: Consider introducing personalized incentives tailored to individual employee preferences. This can include customizing bonuses or offering a selection of gifts to choose from, allowing employees to feel a personal connection with the brand.

  2. Philanthropic Endeavors: Showcase your brand's commitment to social responsibility by matching incentive payouts to charity donations this holiday season. 

  3. Capitalize on Green Wednesday: Have an incentive running on Green Wednesday to ensure that your brand is on budtenders' radar this holiday. 

A Successful 2022 Holiday Season for Cannabis Brands

The 2022 holiday season proved to be a resounding success for cannabis brands. Green Wednesday once again showcased its dominance in driving cannabis sales, with a significant increase compared to typical November days.

As we turn our gaze toward the 2023 holiday season, one can only anticipate even more innovative and exciting incentives from cannabis brands. The cannabis industry continues to evolve and adapt, not only as a commercial powerhouse but also as a compassionate and community-driven force, solidifying its place in the spirit of the holidays.