Powering Budtender Confidence With Grön’s High-Impact Training

Grön used SparkPlug Courses to educate and inspire budtender teams — making product learning simple, engaging, and rewarding while tracking success every step of the way.

To keep training efficient and cost-effective, Grön set a clear incentive structure for completing the course, giving employees an extra reason to participate — and ensuring every dollar spent drove measurable results.

How the course worked

The Grön team launched an interactive, self-paced course that gave budtenders essential product knowledge, flavor profiles, and key selling points to better serve customers. With SparkPlug’s platform, they could:

• Build engaging lessons and quick knowledge checks

• Offer targeted rewards for completing training and performing well

• Track participation, progress, and ROI in real time

• Keep everything within a set budget

Results at a glance

• 📈 Response Rate: Over 1,000 responses from budtender staff

• ✅ Completion Rate: An impressive 97% finished the course

• 💸 Incentive Spend: $1,500 budget total, effectively driving engagement

• 💡 Impact: Budtenders became more confident in product knowledge and customer recommendations

Why it matters

Confident, well-informed budtenders create better in-store experiences and drive stronger product sales. SparkPlug Courses make it easy to combine learning and incentives while giving brands clear insight into participation and performance.

The takeaway

With SparkPlug Courses, Grön turned training into a high-impact engagement tool — one that builds knowledge, boosts confidence, and achieves extraordinary completion rates while keeping spend under control.